I've been using Facebook Ads SUPER ACTIVELY since 2016. I mean, I've run every single kind of Facebook Ad known to man or woman, and I continue to be a practitioner of the Facebook Business Manager, Facebook Ads and Facebook Events Tracking Platform. 

It really is and / or should be integrated into everything every business does digitally, and I know that makes some old school IT and HR/Ops people cringe, but it's just the truth. 

There are many examples of how Facebook Ads is an amazing brand building and customer acquisition platform, but the one I'm focusing on in this video is how to Narrow Down Your Target Audience for an ad/audience.

For example, you may be a convenience store trying to appeal to "Mom's On The Go" in a particular geographic region of say, Tennessee. :)

You may also be running a sale on say, AquaHydrate, a fitness water product.

You can literally build an audience targeting all Women in Tennessee, then narrow it down to Mom's of Kids Age 8-10, then narrow it down to "with an interest in Fitness," then narrow it down to "interested in fitness waters" or even the brand AquaHydrate.

Granted, your audience is going to get smaller and smaller the more you narrow it, to the point where it could get TOO NARROW and Facebook Ads will tell you your audience is too small and you need to re-expand it, but this is the era of marketing we're in now, and you need to familiarize yourself with it. It's amazing.