The words we use in our marketing are powerful. Using the right words will draw people to you and the wrong ones will push people away. So it’s important to really think about what you’re saying.

In this podcast I explore:

The negative impact of using ‘counsellory’ words aka psychobabble
The importance of connection
How to find alternative, more relatable words
Some examples of how this might look in practice
How using relatable words within marketing will attract more clients AND bring better results

Words are powerful, so use them to your advantage.

And if you want to start working on your marketing message, some and join the Grow Your Private Practice membership

The Daily Objective | Episode 39 - Gender Roles & the Politicisation of the Personal Sphere | Rucka & Nikos Sotirakopoulos