Learn about the importance of social media and advertising for gym owners, as well as the role of Facebook business pages in creating engaging content to attract potential members.
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Quick takeaways
Align your online presence with your target audience's persona to effectively market your business.
Utilize Facebook business pages to create a universal user experience and engage with potential customers.
Deep dives
Importance of Aligning Online Presence with Target Audience
To effectively market their businesses, the speaker emphasizes the importance of aligning their online presence with their target audience. They highlight the need to research the persona of potential customers on social media platforms like Facebook and Instagram. The speaker advises considering the stories being told, the marketing strategies employed, and the audience being targeted. By aligning the online presence with the desired clientele, businesses can create a strong initial impression and connect with prospects effectively.
The Role of Facebook Business Pages in Marketing
The speaker highlights the significance of Facebook business pages as a more accessible extension of a company's website. They argue that Facebook pages offer universality in terms of user experience, especially on mobile devices. The speaker suggests that people are more likely to be engaging with businesses through Facebook Messenger than through email. To capture leads effectively, businesses should ensure that their Facebook business pages showcase inclusive fitness content and community elements that resonate with their target audience and create opportunities for engagement.
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The Importance of Social Media and Advertising for Gym Owners
You Can't Sell Denim If Your Mannequins Are Wearing Khakis. Does your social media story translate to the prospective customers you're trying to reach? Is your content helping or hurting your biz?
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