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Learn about the importance of social media and advertising for gym owners, as well as the role of Facebook business pages in creating engaging content to attract potential members.
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Quick takeaways
- Align your online presence with your target audience's persona to effectively market your business.
- Utilize Facebook business pages to create a universal user experience and engage with potential customers.
Deep dives
Importance of Aligning Online Presence with Target Audience
To effectively market their businesses, the speaker emphasizes the importance of aligning their online presence with their target audience. They highlight the need to research the persona of potential customers on social media platforms like Facebook and Instagram. The speaker advises considering the stories being told, the marketing strategies employed, and the audience being targeted. By aligning the online presence with the desired clientele, businesses can create a strong initial impression and connect with prospects effectively.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode