American Monetary Association AMA 237 - ICO vs ITO & Initial Coin Offering Scams with Samson Williams
Jason Hartman talks with Samson Williams, co-founder at Axes and Eggs, about the state of cryptocurrencies, especially in regards to fundraising. Samson discusses the current thoughts of the SEC on utility tokens, and explains the steps you need to take to launch an ICO, how much customer acquisition is running these days, why you SHOULDN'T pay your advisors in cryptcurrency, and more.
Key Takeaways:
[5:10] Is the SEC going to come after utility tokens?
[9:17] How long does it take to set up an ICO?
[14:58] What are the steps to launching an ICO?
[18:35] Develop a budget before going out and hiring
[22:54] The basic customer acquisition cost was $36/person, but it's bringing in less and less money in investments
[26:18] Are the days of big ICO fundraisers over?
[28:19] Why you should pay your advisers in cash
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