The Fully Charged Podcast Ford CEO Jim Farley's fascinating 'take' on taking on Chinese car companies...
Oct 21, 2024
Jim Farley, CEO of Ford Motor Company, shares his expertise on the evolving automotive landscape. He highlights Ford's advancements, like the F-150 Lightning, and discusses the rising influence of Chinese EV manufacturers such as BYD and Haval. The conversation also touches on the challenges and opportunities traditional automakers face as they adapt to rapid market changes. Farley delves into the importance of hybrid technology and the emotional connection consumers have with vehicles, setting the stage for a revolutionary future in transportation.
AI Snips
Chapters
Transcript
Episode notes
European Road Trip
- Jim Farley, Ford CEO, shared his European e-transit road trip experience with his daughter.
- They drove from Cologne to Northern Italy, visiting dealers and customers along the way.
Europe vs. US Charging
- Jim Farley found the European charging infrastructure surprisingly robust and convenient.
- This contrasts with the US, where non-Tesla charging experiences lag.
F-150 Lightning's Popularity
- At a Fully Charged event in Vancouver, the Ford F-150 Lightning was extremely popular.
- Demand for test drives was so high that even Robert Llewellyn couldn't get a turn.