When *Not* To Go for VC Funding with Alex Axentiev, Co-Founder of HedgeFlows

[3:16] - Hedgeflows: Managing risk and automating payment runs for SMEs 

[9:51] - Advice for finding early product market fit

[16:39] - How to attract talent in early stages without brand or VC backing

[19:07] - Knowing your investor’s incentives

Links:

HedgeFlows

Books:

Disciplined Entrepreneurship: 24 steps to successful startup by Bill Aulet