Hub Podcasts The internet is being reshaped by AI
Jul 29, 2025
The discussion dives into how AI is reshaping the digital landscape, transforming the influence game online. It highlights the necessity for organizations to adapt their strategies to thrive in this AI-driven world. Additionally, brands are urged to move beyond traditional metrics and embrace new paradigms. AI-generated insights are key for aligning with brand priorities, illustrating a revolutionary shift in how influence is measured and approached in the current era.
AI Snips
Chapters
Transcript
Episode notes
AI Shifts Influence Strategies
- AI-powered search is fundamentally disrupting how people access online information.
- Most users don't click through links, challenging traditional online influence strategies.
Zero-Click Searches Dominate
- 70% of Google searches in Canada are zero-click, increasing to 92% with AI overviews.
- AI chatbots drastically reduce traffic to third-party sites by 96%.
AI Chatbots Limit Web Traffic
- AI chatbots create closed information systems, with just 1% clicking external citations.
- This threatens ad revenue models for many online information businesses.