Meqa Smith, Founder of The Unforgettable Agency, joins host James Mackey for an unforgettable, philosophical, and at times heady discussion about talent attraction, talent engagement, talent retention, creating a company with a clear mission and value proposition, and a lot more!
Episode Chapters
00:19 Who is Meqa Smith?
04:01 The similarities between marketing and talent acquisition
05:45 How can companies optimize talent attraction
07:45 The human operating system
09:55 What every human needs
11:12 Understanding what you’re actually offering employees
14:24 How do you package up and promote jobs using the seeking system
17:25 A company needs a clear mission and value proposition infused into it’s talent acquisition messaging to candidates
21:45 Don’t make a job description a job ad
25:02 Create a brand that stands for something
26:40 The key to talent attraction is having a brand and mission people can buy in to
30:02 Tactical steps to changing your company’s mission and purpose to align with human needs
35:33 The similarities between recruitment and dating
39:50 Using a human voice in job descriptions
43:30 You need to have 3-5 distinct values you can operationalize
45:30 Wrap up
Thank you to our sponsor, SecureVision, for making this show possible!
Our host James Mackey
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The Breakthrough Hiring Show: Recruiting and Talent Acquisition Conversations