Side Hustle School Ep. 2958 - STORY: Florida Man Leads Scooter Tours After Watching Macklemore Video
Feb 5, 2025
A corporate refugee turns a passion for adventure into a profitable side hustle by leading scooter tours along sunny Florida beaches. Inspired by a Macklemore video, he creatively pivots from corporate life to entrepreneurship. Through innovative partnerships, he crafts engaging local experiences that resonate with growing tourist crowds. His journey showcases how adaptability, creativity, and determination can pave the way for a successful venture in the experience economy.
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Secret Relocation
- Jordan Crowder, a marketing director, relocated to Florida's 30A without telling his employer.
- He took advantage of a remote work situation during a company merger.
Scooter Inspiration
- Inspired by Macklemore's "Thrift Shop" video, Jordan started a scooter tour business.
- He partnered with Kickbike, a Finnish scooter company, to bring their products to the US.
Starting Simple
- Starting a business can be simple and affordable, like getting a Florida business license.
- Look for creative solutions to challenges, like partnering with local shops for space instead of expensive retail rent.
