What It Takes To Be “Tomorrow’s CMO” — With Kristina LaRocca Cerrone and Alex de Fursac Gash

In this episode, Gartner analyst Alex de Fursac Gash and Gartner advisor Kristina LaRocca Cerrone discuss which skills emerged as must-haves for CMOs through the pandemic. They look at where CMOs need to focus and develop their skills to have an impact, and how evolving your skill set can help move your business.

Kristina LaRocca-Cerrone helps enterprise marketers better understand how customers (both B2B and B2C) buy and make decisions. Kristina’s work includes topics like how buying groups research potential suppliers and make purchase decisions, and how to create compelling content marketing aligned to the customer journey. Her work examines how to improve overall digital experiences (in a way that is industry-agnostic) to impact customer behavior, and how to effectively engage in customer journey mapping and persona building. Kristina also covers marketing leadership and strategy, and marketing organization trends.

Alex de Fursac Gash is a senior director in Gartner’s Marketing Research and Advisory team. In this role, Alex serves as a thought partner to clients and facilitates a wide range of executive-level discussions for heads of marketing and their teams globally. His responsibilities include advising marketing leaders on their functional objectives, sharing best practices and providing strategic guidance. He also supports senior leaders and their teams in planning and implementing a number of initiatives. Alex facilitates workshops and delivers keynote speeches at Gartner events and other special industry conferences.