Arlyn Davich - What it Takes to Become a Fractional CMO - Episode #109

“…This just provides more flexibility for really top-notch marketers to live the life that they want.”

Arlyn Davich is an entrepreneurial executive with a proven track record of building and scaling consumer-tech businesses as a startup Founder/CEO (PayPerks...Allswell...ShopShops) and Fortune 50 Intrapreneur at companies like Walmart. She specializes in direct-to-consumer strategy, brand building, demand generation and digital acceleration.

She's currently building her latest venture, Little Fish: a company that deploys top-tier executive talent, on a fractional and interim basis, to grow early stage e-commerce businesses.

Skip the intro: 00:03:59:58

Questions and topics we covered include:

• What is a Fractional CMO?
• The types of businesses that benefit the most from working with a Fractional CMO.
• Why is there more demand for Fractional CMOs, what has changed in the market?
• What is Little Fish’s role in the Fractional CMO landscape?
• What type of companies does Little Fish work with?
• How to build a marketing team from scratch.
• How to manage up to the CEO, as a marketing leader.
• What it takes to become a CMO (before transitioning to a fractional role)?
• What are the advantages and disadvantages when it comes to becoming a Fractional CMO?
• How should Fractional CMOs evaluate opportunities with new clients?

And more!

Say hello to Arlyn via LinkedIn: https://www.linkedin.com/in/arlyndavich/

You can connect with me here: https://www.linkedin.com/in/kennysoto/