The Prof G Pod with Scott Galloway Future of Search — with Sridhar Ramaswamy
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Jun 10, 2021 
Sridhar Ramaswamy, CEO of Neeva and former Google leader, dives into the future of search tech. He discusses how Neeva's ad-free model prioritizes user privacy over ads, carving a niche in a crowded market. Ramaswamy reflects on his leadership experiences in managing a vast team at Google, emphasizing the significance of corporate governance in tech. He also shares insights on overcoming challenges in attracting users away from established giants, while weighing the transformative potential of emerging technologies for consumer empowerment.
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Google's Unsustainable Dominance
- Google's dominance in search, with over 90% market share, is unsustainable.
- Their ad-based model incentivizes prioritizing monetization over user experience.
Neeva's Mission
- Search engines, while a large market, prioritize advertisers over users.
- Neeva aims to change this by offering a subscription-based, ad-free, and private search experience.
The Value Chain of Search
- Ad-supported search engines prioritize advertisers, not consumers or creators.
- This focus compromises the user experience by prioritizing monetizable content over relevance.