106 - How To Navigate Through Marketing Chaos (Interview w/ Spyros Tsoukalas at GrowthMentor)

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In this episode I’m getting interviewed by Spyros Tsoukalas (Head of BD at GrowthMentor) and we talk through how to navigate through marketing chaos by prioritizing marketing efforts for early stage startups.

I've been a mentor on GrowthMentor for 8 months and have really enjoyed having 1:1 conversations with founders and marketers that have very specific marketing and growth questions related to what they're building and I can spend 30 minutes just helping them out. It's a wonderful community and I highly recommend it whether you're a founder/marketer looking for help or a mentor looking to help.

Main topics we cover:

The problem with startups' approach to marketing efforts;

What to do instead, how to prioritize your marketing;

What types of things should be done first, second, etc;

How marketing buzzwords confuse founders and marketers and how to think about it instead.

The original podcast show notes appear here: www.growthmentor.com/podcasts/prioritizing-marketing-efforts/

GrowthMentor's website: www.growthmentor.com/

My profile on GrowthMentor: app.growthmentor.com/mentors/anna-furmanov

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People call me (Anna) the Marie Kondo of startup marketing because I help VC backed early stage startups clean up their marketing mess to uncover more joy (and revenue). For those startups that have already built their marketing foundation and have been testing different marketing plays but just aren't satisfied with the traction they're seeing, I created the Marketing Audit + Roadmap offering. At the end of your audit, you’ll get a custom Roadmap with improvement opportunities for the next 3-6 months. So that you can finally put the missing pieces in place to start seeing more traction and stop spending time and money on the wrong things.

You can learn more about it by visiting my website: www.furmanovmarketing.com/pricing

You can also connect with me on LinkedIn: www.linkedin.com/in/annafurmanov