Onward, a Fundrise Production

31: Building a $1B startup without ego, with Christina Cacioppo

12 snips
Dec 7, 2023
Christina Cacioppo, data security expert, joins Fundrise CEO Ben Miller to discuss strategic insights and Vanta's success in addressing data security compliance. They cover the importance of focusing on problems, leveraging data security for growth, iterating to develop revolutionary products, and board member qualities.
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ANECDOTE

Handling Unexpected Competition

  • Christina faced a sudden influx of well-funded competitors despite initial VC skepticism.
  • She reframed personal feelings about competition into motivation to serve customers better.
ANECDOTE

Incentives Drive Security Adoption

  • Christina realized that software companies wanted stronger security but lacked the incentive.
  • Selling to large clients motivated early adoption of security compliance practices.
ADVICE

Customer Dialogue Builds Confidence

  • Talk to customers regularly to build confidence in decision making.
  • Without customer input, decision-making becomes uncertain and ineffective.
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