Side Hustle School Ep. 3120 - TBT: No Snakes, Big Sales, and the Faux-Leather Hustle
Jul 17, 2025
Discover how a creative side hustler turned scraps into stylish faux snakeskin wallets using upcycled materials, all while promoting sustainable practices. Their unique story captivated ethically-minded consumers and boosted sales on Etsy. Plus, learn about the importance of targeting niche markets to create a loyal customer base. Tune in for insights on combining speed and quality in hiring as well!
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Making Faux Snakeskin Wallets
- The side hustler started making snakeskin wallets from upcycled materials because they wanted an affordable and animal-friendly alternative.
- They found textured vinyl at a fabric recycling place and created wallets that surprised friends and attracted customers.
Story Beats Advertising
- A compelling brand story and texture can drive sales better than large ad budgets.
- Customers loved telling the story of wallets made from reclaimed car upholstery, showing story beats ads.
Niche Customers Love Stories
- Customers were not just vegans but people who enjoy owning conversational, cruelty-free luxury accessories.
- This niche love created demand for related products like passport covers and card holders.