Business Without Bullsh-t Anjuli Bedi on using AI and psychology to predict human behaviour
EP 264 - Anjuli is founder of The Psych AI Group, a business that helps clients “see round corners” by employing a blend of psychology and AI. We discuss the positive impact a blend of human and AI understanding can have on things like climate storytelling and action.
Anjuli talks about her former career as a journalist, her time as a correspondent in Israel and Palestine, why she quit journalism and how Wonder Woman and Captain Marvel led her to a career in behavioural science.
She also tells us why she thinks the notion that 'humans have no control over AI' qualifies for the big bin of bullshit.
Chapters:
00:00 Welcome to BWB
00:46 Climate Change and Business Sustainability
02:12 Exploring Human Behavior and Climate Change
06:37 Understanding the Impact of AI and Technology
11:14 AI in Understanding Human Behavior
13:50 Challenges of Disinformation and Polarization
17:36 Anjuli's Journey from Journalism to AI
22:00 AI and Psychological Traits Prediction
22:36 The Power of Language Models in AI
23:19 The Role of AI in Resource Allocation
23:59 AI in Marketing and PR
24:25 The Challenge of Disinformation
25:24 The Impact of AI on Society
26:16 The Future of AI: Hopes and Fears
27:31 The Global Reach of AI
27:55 The Long-Term Goals of AI
31:07 The Role of AI in Journalism
34:18 The Future of AI: Business Perspective
36:24 Personal Insights and Reflections
Anjuli's recommendations:
A.I. on Trial - Mark Deem (book)
Make Data Human (podcast)
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