Highlander Podcast Michael Hofler | Arc'teryx Logo Designer | History of Gear
Michael Hofler - Creative Director and the designer behind the iconic Arc’teryx logo - talks about his process, the creation of the logo, and the battle between retaining a classic logo versus reimagining it.
Behance: https://www.behance.net/HOFLER?locale=en_US
Linkedin: https://www.linkedin.com/in/hoflerdesign/
Listen to these conversations on the Highlander Podcast.
The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree program that trains the next generation of product creators for the sports and outdoor industries.
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Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah.