The Fort

#353 - Chris Powers & Jason Baxter - Foster: How Fort Is Harnessing The Power of Advanced Data & Artificial Intelligence

May 14, 2024

Jason Baxter, with 25 years of real estate experience, and Chris Powers discuss using AI in real estate. They talk about Fort's proprietary operating system, Foster, and its AI applications. Topics include creating facts through data structuring, operational optimization with AI, and navigating market challenges with data analytics.

37:57

Episode guests

Jason Baxter

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Understanding the company's identity is crucial for effective AI utilization.

Aggregating data into a single source of truth enhances decision-making and efficiency.

Deep dives

Establishing Company Identity and Purpose First

It is crucial for AI models within companies to first understand the company's identity, purpose, mission, and specifics of what the company does. Knowing the people within the organization is equally important as it ensures the relevance and effectiveness of AI-driven insights and decisions based on the users' roles and responsibilities. Understanding the company's core identity and the individuals involved sets the foundation for valuable AI utilization.

Introduction

5min

Harnessing AI for Data Organization and Insights

21min

Exploring the Creation of Facts through Data Structuring Process

2min

Foster and FOS: Leveraging AI for Operational Optimization

6min

Navigating Market Challenges with Internal Operational Excellence and Data Analytics

2min

I couldn’t be more excited to release today’s episode that shares in great detail how Fort is thinking about and using AI. Jason and I discuss our proprietary operating system, FOS, and how we’re leveraging AI to build Fort's next chapter. We’ve been building this technology for years and now the fun really begins.

Jason Baxter joined Fort in 2015, bringing more than 25 years of real estate industry experience, an acute passion for entrepreneurship, and a vision for transforming big ideas into reality. As Chief Executive Officer/President, Jason oversees Fort’s strategic vision and execution of acquisitions, finances, and annual planning. In addition, Jason oversees the Fort Leadership Team and Investment Committee.

Chris is a serial entrepreneur with 19 years of real estate development and investment experience. He founded Fort and to date, the company has invested over $2.1B in Class B industrial, commercial, multifamily, student housing, and land development projects throughout the state of Texas and the Sunbelt. In 2016, Chris made the decision to focus on Class B Industrial full time and that is where the firm has dedicated the majority of its resources since.

On this episode, Chris and Jason discuss: