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The NFX Podcast
Essay Readout: 3 Waves of Successful Generative Tech Startups by James Currier
Jul 16, 2023
The podcast discusses the Generative Tech revolution and its impact on various industries. It explores the three waves of successful generative tech startups and identifies emerging winners in this space.
04:35
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Quick takeaways
- The first wave of generative tech startups focuses on packaging AI models into user-friendly interfaces, prioritizing sales and marketing excellence over technological advancements.
- The second wave includes companies that leverage generative AI to improve business processes and offer superior products or services, with customers primarily concerned with quality and affordability.
Deep dives
First Wave: Wrappers around AI models
The first wave of the generative tech revolution consists of companies that package AI models into user-friendly interfaces. These companies, such as Jasper, prioritize sales and marketing excellence over technological advancements. The competitive landscape is saturated, with both start-ups and large platforms like Google and Microsoft vying for market share. Success in this phase is determined by speed, customer knowledge, and service. The NFX generative tech market map currently lists over 500 companies, indicating the dominance of this wave.
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