Rachel Auty, head of marketing at Brew York, discusses the brewery birthday celebration that featured collaborations with international breweries like Lervig and Hidden Springs, creating six beers with a Eurovision tie-in called "Collabivision."

What seemed like marketing genius internally received a lukewarm public reception, teaching them valuable lessons about keeping messaging focused and straightforward.

• Timed release with Eurovision in the UK and called it "Collabivision"
• Created adventurous beer flavours including a cherry stout
• Found the concept exciting internally but met with public indifference
• Realised we had too many marketing messages competing for attention

For the full episode visit: https://www.buzzsprout.com/2206375/episodes/13748919

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