004: Be Compelling and Stand Out with Clients

You’ll want to grab a pen and thick pad of paper for this information-packed interview with Dr. Mark Goulston. He reveals several intriguing ways to differentiate yourself and stand out from the crowd. Mark is a prolific content producer. He’s the author of the best-selling books Just Listen and Talking to Crazy; the host of two podcasts, “My Wakeup Call” and “Stay Alive”; and a syndicated columnist.

You’ll discover: 

• How to be compelling instead of convincing with prospective clients
• The 4-part formula Steve Jobs used in presentations to grab and keep the audience’s attention
• What to say and ask to quickly establish trust when you’re with a potential client 
• How to use “1116” to eliminate any possible regrets after they buy from you 

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