Yesim Saydan is a social media expert on LinkedIn and Instagram. Featured on Forbes and AdWeek, Yesim is a sought-after speaker and has been invited to speak at various conferences worldwide to share her expertise with global leaders. She was selected by LinkedIn for their Creator Program and by Google to be a Social Media Mentor at Google’s Accelerator.

Top 3 Value Bombs:

1. On LinkedIn, be open and talk about your daily struggles; that's what gets the most engagement interaction because that is real life. People want to see content that reflects real life.

2. Most people use social media in a Post-And-Ghost kind of way. They focus all of their time and energy in content creation and then leave.

3. Even if somebody is a big influencer, they want to see if people are leaving comments. They want to be seen and heard because they are humans.

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