Satyam talks about the role of research in organizations, focusing on its connection to leadership and business goals. He explains how researchers can align their work with business needs, share findings effectively, and position research as a key part of decision-making.

👉 Join Tina on February 5th for a live webinar where she shares her biggest takeaways from interviewing 50 researchers around the globe. She’ll reveal behind-the-scenes stories about how the podcast started, how guests and topics are selected, and give a sneak peek into what’s coming in 2025.

👉 Don’t miss it - sign up now! https://www.meetup.com/ux-research-meetups/events/305513708/?eventOrigin=group_upcoming_events

Episode highlights

00:01:12 – Satyam’s journey into design and research
00:04:12 – Who owns research in companies?
00:07:10 – Why research belongs near leadership
00:13:31 – Explaining the need for research to clients
00:20:19 – Connecting research to business goals
00:27:26 – Insights from Satyam’s book

About our guest

Satyam is a leader in experience design, co-founder of UXReactor, and creator of the PragmaticUX framework.

Before founding UXReactor, Satyam led design teams at Citrix and PayPal, focusing on making design part of business strategy. An alumnus of Harvard Business School and Stanford’s Design Thinking program, he is dedicated to showing that great UX isn’t just about better products - it drives innovation across organizations.

🔎 Where to follow Satyam

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com

👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments: https://www.youtube.com/watch?v=HZVm112Io4k&list=PLHN9Xnxn7kezRonCw0uACirsurAYEGhNA&index=9&ab_channel=UXtweak

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

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