Negotiation is an art, but it’s also a science—a skill that can be honed to achieve game-changing results. In this episode of Sales Reinvented, negotiation expert Randy Kutz reveals the core strategies and tactics that set top negotiators apart.

Whether you’re at the bargaining table with a major client or negotiating internal deals, Randy’s insights will help you unlock better outcomes, build stronger relationships, and save both time and money. Tune in for a deep dive into the key principles that drive success at the highest levels.

Outline of This Episode

(0:00) Introduction to Randy Kutz and
(0:56) The differences between negotiation strategy vs. tactics
(2:18) Randy’s go-to negotiation strategy
(4:35) Randy’s top three negotiation tactics
(9:25) The role of planning strategy and tactics
(12:21) Common negotiation strategies for complex sales
(16:31) How to recognize and counter aggressive negotiation tactics
(21:53) Randy’s top three negotiation strategy and tactics dos and don’ts
(26:49) Why you shouldn't just throw money at problems

Resources & People Mentioned

Chris Voss

Connect with Randy Kutz

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