How To Market Successfully | Rafael Salazar (Principal Owner Rehab U: Practice Solutions)

Episode Highlight:

"If you're a clinician looking at getting out of clinical work, or even if you're a clinician looking to expand your career, you should be creating some kind of content. We live in the world of content creation. You should be creating something because somebody that is going to see it or somebody that you might apply to a job to work for is going to look you up. You want them to see that you're thinking about the problems."

Sponsor links:

* StrataPT: https://www.stratapt.com

* Alpha Sophia: https://https://www.alphasophia.com/zain

* Sponsor digital thoughts: https://app.youform.com/forms/c33ffz0d

In this episode, Rafael talks about:

* How he got into consulting

* How he used free training to advance his career

* What advice he has for healthcare startups

* How to position your offering

* How to do lead generation

* Go to market strategies

* 25 - content is king

* How do you find your niche - 15:30

* 11:45 - what is a consultant

How to reach Rafael:

* LinkedIn: https://www.linkedin.com/in/rafaelsalazarii/

* Rehab U: Practice Solutions: https://rehabupracticesolutions.com/

* Podcast: https://www.betteroutcomes.show/

* Website: https://rafisalazar.com/

How to reach Zain:

* LinkedIn: https://www.linkedin.com/in/zainmsyed/

* Twitter: https://twitter.com/zainsyedpharmd/

* Newsletter: https://zainsyed.substack.com/

Things referenced in the episode:

* Positioning: The Battle for Your Mind: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586

* The Business of Expertise: https://www.amazon.com/The-Business-of-Expertise-audiobook/dp/B07C8RDXZN?s=books&sr=1-1

* Little Bets: https://www.amazon.com/Little-Bets-Peter-Sims-audiobook/dp/B005GBVH5K?s=audible&sr=1-1

Links to other platforms to listen:

* Apple Podcast: https://rdar.li/apple-podcast-link

* Spotify: https://rdar.li/spotify-link

* And all other platforms! Just search “digital thoughts podcast”

* If it is not on the one you use send me a message and I will get it on there

Music used:

* Daystar - Sugar Cookie

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If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!