Marketplace Morning Report Talkin' turkey (inflation)
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Nov 25, 2025 Kimberly Adams, a Marketplace reporter known for her insights into economic trends, dives into the complex landscape of Thanksgiving food prices. She explores conflicting narratives about whether costs are soaring, stable, or dropping this year. Insights from industry experts reveal sharp increases in vegetable prices and strategic retail pricing on turkeys. Additionally, the conversation shifts to health insurance premiums, highlighting personal stories of families grappling with rising costs and the looming challenges they face in managing their budgets.
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Conflicting Thanksgiving Price Narratives
- Holiday food price stories vary because different groups measure different baskets and items.
- That leads to competing headlines about whether Thanksgiving costs are up, down, or flat.
Item-Level Prices Tell A Different Story
- Specific items like vegetables and sweet potatoes have jumped far more than turkey in some reports.
- Shoppers may swap fresh for frozen or generic brands to curb total costs.
Loss-Leader Turkeys Can Mask Inflation
- Stores sometimes price turkeys low to draw customers, expecting them to buy other items.
- That tactic can mask broader food-price pressures across the whole meal.