TRP 228: Content is King - A Thought Leader’s Playbook with Stephanie Grober

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In this episode of The Rainmaking Podcast, host Scott Love sits down with Stephanie Grober, Marketing and Public Relations Director at Horowitz Agency, to discuss the power of content marketing and thought leadership. Stephanie shares actionable insights on how professionals can build their visibility, establish themselves as industry experts, and generate measurable growth. Whether it's writing articles, securing speaking engagements, or leveraging awards and media opportunities, Stephanie provides a practical playbook for becoming a trusted voice in your field.

Key topics include identifying areas of expertise, developing consistent content strategies, and repurposing content across platforms for maximum impact. Stephanie also highlights the importance of staying top-of-mind with clients and prospects through regular, high-value content. This episode is a must-listen for attorneys and professionals seeking to build credibility and grow their client base through strategic thought leadership.

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Bio:

Stephanie Grober is the Marketing & Public Relations Director at Horowitz Agency, an integrated marketing and public relations agency with offices in Los Angeles, New York City, and Vancouver (B.C.). Her team works with law firm clients ranging from BigLaw to boutiques, designing and executing content and communications strategies that generate bottom-line growth in measurable ways. Leveraging deep relationships with the press, she delivers high-quality earned media placements for clients and utilizes her extensive marketing background to amplify these results through a multi-channel approach. Stephanie joined Horowitz Agency in 2021 after serving as Marketing and Communications Manager for a Top 50 accounting firm in New York City. 

Links:

Website link: www.HorowitzAgency.com

LinkedIn: https://www.linkedin.com/in/stephaniegrober/ 

Keywords:

Thought leadership, content marketing, legal marketing, professional visibility, client growth, Stephanie Grober, Scott Love, The Rainmaking Podcast, PR strategies, marketing for attorneys.

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