Brendan Dell is a positioning and messaging expert with over ten years' experience in helping businesses optimize high impact sales and investment pitches, and build and execute high-growth GTM strategies.

What You Will Learn:

Why it’s important for a business to hone it’s messaging to better position itself.
When the business should broaden its messaging.
Love for the customer Vs Love for the Tech.

Highlights:
(2:55) About Brendan Dell.

(5:40) Brendan’s thoughts on the Sam-Bankman Fried trial.

(11:28) What is positioning?

(12:26) Brendan’s story about failure.

(20:45) How founders can focus on solving real problems before rolling out products.

(24:34) How do founders know when to broaden their marketing message?

(30:12) What makes great B2B brands unique?

(33:38) Why it’s important for businesses to position themselves for a specific persona.

(39:00) Brendan’s message to listeners.

Guest Speaker Link:
Linkedin: https://www.linkedin.com/in/brendandell/

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

GTM 15: How to Position Yourself with Brendan Dell