Rob Carnegie, President & CEO at Florence Lauderdale Convention & Visitors Bureau, joins this bonus episode of the Destination Marketing Podcast to discuss how his unique background has helped his career in Florence Alabama, as well as how music has played a role in his destination's recovery campaign. Listen and learn about the Muscle Shoals' Backstage Pass and how it has benefited Florence, Alabama during the Covid-19 pandemic.

"What we do in destination marketing is so much broader than just attracting visitors. We have such a huge opportunity to attract investment, jobs, and talent to our area by enhancing the quality of life." -Rob Carnegie on the role of destination marketing in a community.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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82: Recovery in Florence, AL with Rob Carnegie