In this episode of The FaaS Evolution, host Dan Gertrudes sits down with Jonathan Stark to explore the rise and fall of the billable hour. Jonathan, a former tech professional turned pricing expert, shares his insights on why this traditional pricing model still dominates industries like accounting, despite its drawbacks.

They discuss the impact of the billable hour on client relationships and business growth, why customers are shifting toward value-based pricing, and the challenges firms face in making that change. Jonathan also offers predictions for the future of the billable hour and practical advice for firms considering a new approach.

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