Intentions vs. Goals and How to Combine Them for a Winning Strategy

Setting a big, exciting goal can feel amazing at the start—the motivation is high, and the journey feels full of possibility. But what happens when the excitement fades or the path gets bumpy? That’s when the power of intention can make all the difference.

In this episode of Branding Room Only, I’m diving into the difference between intentions and goals and how combining the two can create a winning strategy. We’ll explore why intentions are key to building a personal brand that feels authentic and sustainable—and how they can keep you grounded and moving forward, even when you don’t hit the mark.

1:38 - Why an intention is different from a goal

3:19 - Why you must have intentions if you want to build a strong brand

6:49 - How combining your intentions and goals leads to a winning strategy

9:14 - Actionable steps to help you bring it all together

Mentioned In Intentions vs. Goals and How to Combine Them for a Winning Strategy

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Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.

Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. 

Reserve your seat at paulaedgar.com/events.