S1E99: Cutting through the fog of climate change communications

May 14, 2023

21:50

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Find out how our guest speaker is making climate change and sustainability more relatable.

Synopsis: Every first and third Monday of the month, The Straits Times analyses the beat of the changing environment, from biodiversity conservation to climate change.

Climate change is a growing problem for humanity. Almost every day, we hear that we need to cut emissions, live greener lifestyles. It can all seem a bit daunting.

For instance, major reports from the United Nations' climate science panel spell out clearly the growing risks of climate change, the impacts and how to cut emissions. But it's a challenge for ordinary people to really make sense of it all, let alone take steps along the green path.

That's where the science communicators come in. They can cut through the jargon and spell out why action on climate change and sustainability matters -- and how it can improve livelihoods, too.

In this episode, ST's climate editor David Fogarty hosts Ms Qiyun Woo, a Singaporean illustrator, environmentalist and sustainability consultant. She is also the creator of The Weird and Wild Instagram site.

Highlights of conversation (click/tap above):

1:15 Can you explain more about your Instagram site and popular cartoons?

6:59 What’s the trick in getting the messaging around climate science and sustainability just right?

9:50 What about the risks from greenwashing?

15:03 As a sustainability consultant, you help clients on their green journey. What does this work involve?

18:02 What feedback do you receive from your followers, how does it help you?

Produced by: David Fogarty (dfogarty@sph.com.sg), Ernest Luis & Teo Tong Kai

Edited by: Hadyu Rahim

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