In this episode, Victoria Collier goes into the art and science of law firm matchmaking—the backbone of Quid Pro Quo Law. Whether you’re considering selling your firm or dreaming of becoming an owner, this episode offers a behind-the-scenes look at how brokers evaluate buyers. Discover what separates serious contenders from casual inquirers and learn how to identify and navigate potential red flags. This is part one of a four-part series, so stay tuned for more insights!

Key Takeaways 1.⁠ ⁠What brokers really look for in a buyer to ensure they're a serious contender. 2.⁠ ⁠How vision and culture alignment play a critical role in successful transitions. 3.⁠ ⁠The surprising red flags brokers use to spot mismatched deals early on.

Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.

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