The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

932: The Systems That Set Me Free: Building a Business That Runs with Ease

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Nov 19, 2025

Discover how to reclaim your time and energy in business with effective systems! Hear personal stories of burnout and the pivotal moments that led to a transformative approach. Learn about nurturing relationships through email, creating evergreen content, and using Pinterest for consistent traffic. Jenna shares strategies to promote existing content rather than constantly creating new. Plus, find out how systems can unleash creativity and reduce decision fatigue, helping you live the balanced life you envisioned!

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ANECDOTE

Choosing Time Over Income

Jenna Kutcher left corporate to shoot weddings full-time and hit six figures while burning out.
She chose to reduce income to reclaim time and prioritize life over money.

ANECDOTE

Loss Prompted Business Rebuild

Jenna shared two miscarriages that revealed her business lacked space for grief and healing.
That moment prompted her to rebuild business systems to protect her humanity.

INSIGHT

Systems As Business Plumbing

Jenna defines systems as repeatable infrastructure, not complicated tech.
Systems are the plumbing that lets creative work flow without daily reinvention.

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When you started your business, you probably thought it was going to give you freedom. More time. More flexibility. The ability to be present in your life, not just busy in your business.

But somewhere along the way, it started to feel like the opposite. Like you're always on. Always behind. Always wondering if you're doing enough, posting enough, showing up enough just to stay relevant. You thought entrepreneurship would give your life back. But instead, it feels like it's taking more and more of it.

I get it, because I've been there, but eventually I said enough was enough. Eventually, I figured out how to build a business that didn't run me. A business that could grow, serve people, and make an impact, without requiring me to be glued to my phone or constantly creating just to stay afloat.

And that's what I'm going to walk you through in this episode. Not some fluffy promise of work less, make more, but the actual systems I put in place that gave me my time, my energy, and my life back. These are the same systems that have kept my business consistent, predictable, and low-stress for the last seven years, and can set you free too!

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