The Lifestyle Investor - Investing, Passive Income, Wealth

218: How to Use Blockchain to Instantly Protect Your Most Valuable Ideas with Kary Oberbrunner

Dec 26, 2024

In this enlightening discussion, Kary Oberbrunner, bestselling author and CEO of Instant IP™, reveals the critical need for intellectual property (IP) protection. He dives into how blockchain technology simplifies and secures this process, making it more accessible for entrepreneurs. Kary emphasizes that your IP is not just an asset but the cornerstone of your business's success. Listeners will discover strategies to monetize their creativity and safeguard their ideas, transforming their perspective on value and protection.

42:04

Episode guests

Kary Oberbrunner

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Episode notes

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Quick takeaways

Intellectual property is a critical asset for everyone, as protecting it helps prevent competitors from gaining an unfair advantage.

Blockchain technology offers a quick and affordable way to timestamp and authenticate intellectual property, allowing creators to secure their ideas effectively.

Deep dives

The Value of Intellectual Property

Intellectual property (IP) is not just a concern for large corporations; it is a critical asset for every individual and business. Many may overlook their own IP, believing it only pertains to recognizable brands, but concepts like personal branding, logos, and unique processes also qualify. Protecting IP is crucial to prevent competitors from gaining an unfair advantage and potentially putting you out of business. Ignoring IP could leave you vulnerable to losing control over your ideas and innovations.

Intro

2min

Navigating Collaboration and Intellectual Property

11min

Safeguarding Your Intellectual Property

6min

Harnessing the Power of Instant IP

11min

Understanding and Protecting Intellectual Property Through Innovative Processes

2min

Guarding Your Ideas: The IP Imperative

6min

Empowering Growth and Learning

4min

Think your ideas aren’t worth protecting? Think again.

In this episode, I’m sitting down with Kary Oberbrunner—entrepreneur, bestselling author, and CEO of Instant IP™—to uncover why your Intellectual Property (IP) is your most valuable asset. Kary’s helped thousands of entrepreneurs safeguard their ideas and turn them into multiple streams of income using tools like blockchain and smart contracts.

His latest book, You Are an IP Company, is a wake-up call for anyone who wants to monetize their creativity, protect their business from competitors, and unlock hidden income streams.

Whether you’re a creator, entrepreneur, or investor, this conversation will change the way you think about what you’ve built—and why protecting it is essential for growth and success.

In this episode, you’ll learn:

✅ How some of the biggest brands in the world turn their Intellectual Property into their greatest competitive advantage

✅ Why your IP is your most valuable asset—and how failing to protect it could cost you everything.

✅ Why it’s never been easier (or more affordable) to protect your ideas.

Free Gift

Get 10% off Kary's Instant IP™ program. As a bonus, you'll also get access to his course, You Are an IP Company, which is valued at over $2,000. Visit LifestyleInvestor.com/218

Show Notes: LifestyleInvestor.com/218

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Strategy Session

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