Scale Your SaaS 172: Startup Billing and Marketing Mistakes to Avoid - with Mark Thompson
EPISODE SUMMARY
In this episode, SaaS-Story in the Making host Matt Wolach sits down with Mark Thompson, co-founder of the subscription billing and affiliate management platform, PayKickstart. Mark shares insights and tips for successful affiliate marketing and startup billing.
He also talks about how his company started from scratch and grew to empower vendors and digital publishers to sell their products online. He addresses SaaS leaders’ common mistakes when selling and marketing their products or services and shares the right ways to do it.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: Episode No. 172, Startup Billing and Marketing Mistakes to Avoid - with Mark Thompson
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Mark Thompson, Co-Founder at PayKickstart
TOP TIPS FROM THIS EPISODE
- Have Short and Long Term Strategies
- Avoid Billing Mistakes
- The Power of Simplifying
- Unload Tasks
EPISODE HIGHLIGHTS
- Building a Solution from Scratch
- Affiliate Marketing vs. Referral Program
- Overcoming Churn
TOP QUOTES
Mark Thompson
[11:25] "It's important to support your affiliates with materials for them to use."
[16:00] "A long-term play [is] to content play. [It] builds up, and over time, it becomes a compelling part of your channels."
Matt Wolach
[16:28] "Start to build those relationships. Start to give value. Start to share what's working, what's not working. Start to help people in that industry."
[19:18] "Get [your product] out there, get it in their hands, and get the feedback. It's critical to get feedback on your product."
LEARN MORE
To learn more about Mark Thompson and PayKickstart, visit https://paykickstart.com/.
You can also find Mark Thompson on LinkedIn at: https://www.linkedin.com/in/mrthompson/.
To learn more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
Get even more tips by following Matt elsewhere: