Cheeky Pint

Tobi Lütke is still captivated by internet commerce, 20 years later

164 snips
Oct 6, 2025
Tobi Lütke, the founder and CEO of Shopify, shares his visionary ideas about building technology-driven companies. He explores how internal tools and 'opinionated software' create a unique company culture and drive evolution. Tobi delves into concepts like agentic commerce, emphasizing AI's role in shaping e-commerce futures. He also discusses Shopify's dedication to small businesses, the importance of product craftsmanship, and the impact of internal systems on decision-making. Plus, he offers insights into his personal philosophy on identifying valuable problems.
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Companies As Technology

  • Companies are a form of technology that create social acceptance for people to pursue a mission together.
  • Internal tools and environments shape culture faster than policies because code deploys instantly into the company.
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Track Projects In A Central Registry

  • Use a centralized project registry and regular reviews so teams update progress and surface learnings.
  • Schedule rituals (every ~8 weeks) to make project state legible and reduce hidden thrashing.
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Opinionated Tools Shape Culture Fast

  • Opinionated internal software nudges company decisions and culture more effectively than slow policy changes.
  • Deploying tool changes is faster and can evolve behavior at production speed.
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