Business Strategy for CPA's 277 What do I say on my website? #2: Pain & Dream Examples
In this episode, we will dive into the practical side of Pains and Dreams to make it easier to know what to say on your accounting firm’s website.
We talked about the “pains” and the “dreams” in theory in episode 275, so now I want to share with you how it sounds in practice on the homepage of my own site.
This will help you to understand the concept better and start listening to your clients and prospects with these two categories in mind.
By organizing your thoughts and putting the right words on your website, you can:
- attract the kinds of clients you want to work with
- make your sales conversations more effective
- waste less time in discovery calls with prospects who aren't a good fit for your firm.
No need to burn thousands of dollars on website copy that doesn't speak to anyone. There’s an easier way.
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Hey CPA firm owner, glad you found the podcast.
If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue.
If you like the podcast, join 2500+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox:
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Readers say they love it because they’re short and on point.
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Check out my “greatest hits” episodes:
Pricing for Improved Profitability #211
Killer Niches for CPAs with Tom Wheelright #178
Digital Products, Courses, and 90% Margins with The Real Estate CPA, Brandon Hall #179
Get More from Technology with Joe Woodard #244
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