Sabrina Callahan, Director of Social Media & Planning & Integration at Hilton Worldwide, joins the Social Pros Podcast to discuss Hilton’s social media center and building brand loyalty.

Special thanks to our sponsors:

Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
Convince & Convert (Experience This! Show: experiencethisshow.com)
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

How to set up a social media center to manage social teams across multiple brands
How to customize social engagement for each brand and audience
How to build customer loyalty without just going for the sale
Why social is about long term gains rather than immediate returns

Resources

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Africa Today – March 2, 2020