The Sevan Podcast CrossFit General Counsel Weighs in on CrossFit Sale | Dale Saran
6 snips
Dec 15, 2025 
Dale Saran, former general counsel for CrossFit, brings his extensive legal expertise to the discussion on CrossFit's potential sale. He delves into how the identity of CrossFit is tied to Greg Glassman's leadership and the implications of his absence. The conversation also touches on legal complexities, HR challenges, and how acquiring CrossFit could provoke regulatory scrutiny. Saran’s insights provide a thought-provoking look at the future of the brand amidst ongoing buyer rumors and the community's response to these shifts.
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Greg's Mantle Is The Brand's Core
- CrossFit as a brand relies heavily on Greg Glassman's personal authority and vision.
- Buyers will likely avoid acquiring CrossFit while Glassman remains outside the deal because the business isn't the same without him.
Keep Leadership That Embodies The Message
- Protect CrossFit's GPP and longevity messaging by keeping leadership that embodies the methodology.
- Avoid diluting the message by outsourcing authority to external experts who don't live the core approach.
Scale Brings Regulatory Drag
- Growing a private company invites complex regulatory and employment burdens that change operations.
- State laws and HR requirements can bog down a mission-driven organization as it scales.
