EP639: Marty Strong - F*ck It! And Why It Matters

“F*ck it. It’s kind of an internal cue for me to shut all those voices down, take a deep breath, and just start figuring out and planning and doing what I have to do to succeed.”

Mental toughness isn’t born; it’s forged. This episode dives into the world of Navy SEALs and beyond, exploring the grit, resilience, and mindset required to thrive in high-pressure environments. It’s a conversation about pushing boundaries, silencing self-doubt, and finding the strength to say “yes” when every part of you wants to quit. These lessons don’t just apply to combat—they’re a roadmap for navigating challenges in business and life.

Our guest shares extraordinary insights from his 20-year Navy SEAL career, leading combat missions and developing leadership under extreme conditions. He reflects on how SEAL training shaped his ability to manage fear, persevere through adversity, and lead effectively. Drawing parallels between military and business, he offers practical strategies for building mental toughness and conquering the inner critic.

Marty Strong is a retired Navy SEAL, business strategist, and bestselling author. With decades of leadership experience in both military and corporate worlds, Marty helps individuals and organizations unlock their potential through resilience and decisive action. His books explore the art of thriving under pressure and achieving peak performance.

Learn more and connect:

• “Be Nimble: How the Creative Navy SEAL Mindset Wins on the Battlefield and in Business” Amazon: https://www.amazon.com/Be-Nimble-Creative-Battlefield-Business/dp/1789048400

• “Be Visionary: Strategic Leadership in the Age of Optimization”

Amazon: https://www.amazon.com/stores/author/B09DRR9F5L/about

• “Be Different: How Navy SEALs and Entrepreneurs Bend, Break, or Ignore the Rules to Get Results!”

Amazon: https://www.amazon.com/Be-Different-Entrepreneurs-Ignore-Results/dp/1803411333

Expert action steps:

1. Redefine Your Edge

Challenge your perception of limits. When you think you’ve hit your maximum capacity—mentally or physically—push a little further. Growth happens when you step into the unknown and test your resilience beyond comfort.

2. Conquer Negative Chatter

Silence the self-doubt in your mind by adopting a clear internal cue, like saying “stop” or “let’s go.” This mental reset can help you take action and maintain focus when facing challenges in life or business.

3. Take Calculated Risks

Embrace opportunities that test your skills and stretch your capabilities. Even if you fail, the experience will build resilience and teach you valuable lessons, helping you grow and reach new heights.

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.