GTM 100: GTMnow, Building a Media Brand on Top of GTMfund

Jun 26, 2024

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In this milestone 100th episode, Scott is joined by Sophie Buonassisi, VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand's growth. Sophie leads media, marketing and community across the fund and the media company.

Discussed in this Episode:

The evolution of GTMfund's media strategy to multi-channel brand.
Insights on building a profitable media company within a venture capital firm.
Key metrics and growth strategies for the GTMnow brand and assets.
Lessons learned from acquiring and rebranding a media property.
The power of community-driven content and in-person events.

Highlights:
2:45 - Reflecting on the podcast's journey.
6:05 - Importance of in-person events.
14:04 - Reacquiring Sales Hacker and rebranding it as GTMnow.
16:15 - Content and metrics behind the media brand.
23:48 - Failed experiments and learning experiences.
28:34 - Leveraging ecosystem for distribution.
34:01 - Importance of in-person feedback.
36:39 - Content creation process and tools behind the media brand.
46:09 - Which episodes were the 10 podcast episodes!

Guest Speaker Links (Sophie Buonassisi):
LinkedIn: www.linkedin.com/in/sophiebuonassisi/
GTMnow Website: www.gtmnow.com/

Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Sponsors:

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The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.