In today’s episode, we discuss the strategic use of LinkedIn for lawyers with Annette Choti, an attorney and the Founder of Law Quill, a full-service legal marketing agency, and Click Magnet Academy, where she teaches professionals how to leverage LinkedIn.

Annette shares insights into creating a compelling LinkedIn profile, the importance of content, and how to utilize LinkedIn as a powerful networking tool. Whether you're looking to establish your presence or enhance your professional brand, this episode is packed with practical advice tailored for legal professionals navigating the BigLaw landscape.

At a glance:

01:21 - Annette’s journey from theater to law and digital marketing
02:15 - Annette's Career transition from government to founding Law Quill
04:15 - Addressing the gap in understanding legal compliance and marketing
06:13 - How Law Quill differentiates itself from other marketing agencies
08:21 - Creating engaging and authentic social media content
11:18 - The significance of LinkedIn for lawyers
14:15 - Key steps to enhance your profile
16:03 - Tips for creating relevant and engaging posts
19:21 - ChatGPT and using AI to inspire content ideas
23:05 - Navigating firm policies and personal branding on LinkedIn
26:56 - Practical steps to strategically pitch LinkedIn activities to firm management
29:14 - Key actions lawyers can take to improve their LinkedIn presence

Rate, Review, & Follow on Apple Podcasts

Do you enjoy listening to Big Law Life? Please consider rating and reviewing the show! This helps support and reach more people like you who want to grow a career in Big Law. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! A new episode releases every week! Follow now!

How to reach Annette Choti: LinkedIn: https://www.linkedin.com/in/annettechoti

Email: annette@lawquill.com

The Legal Marketing Lounge Podcast: https://lawquill.com/podcast

Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:

www.lauraterrell.com

laura@lauraterrell.com

LinkedIn: https://www.linkedin.com/in/lauralterrell/

Instagram: https://www.instagram.com/lauraterrellcoaching/

Show notes: https://www.lauraterrell.com/podcast

Which came first, the chicken or the egg?