
Liftoff with Keith Newman: For Founders looking for a new growth playbook and further inspiration. Fighting Fake Reviews: How Shane Barker and TraceFuse Are Protecting Amazon Sellers
Did you know nearly half of online reviews are suspicious, with fake reviews projected to influence $787 billion in consumer spending by 2025? In this episode, Shane Barker — CEO and founder of TraceFuse, the first Amazon TOS-compliant negative review removal system — explains the scale of the problem and how his solution is helping sellers fight back.
Shane shares:-
- Why fake reviews damage brands and consumer trust-
- How TraceFuse uses AI and compliance-based filings to remove unfair reviews-
- The real financial impact of even a half-star rating drop-
- Why both startups and big brands should take reviews seriously
If you sell on Amazon, you can’t afford to miss this conversation.
Connect with Shane:-
- Website: https://tracefuse.ai/
- LinkedIn: https://www.linkedin.com/in/shanebarker/
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- Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d
- Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589
- Substack: https://keithnewman.substack.com/
- Newman Media Studios: https://newmanmediastudios.com/
- LinkedIn: https://www.linkedin.com/company/liftoffwithkeith
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