In this episode of The SaaS SEO Show, we interviewed Nick Malekos, SEO Manager at LearnWorlds, and discussed content formats beyond blogs and videos, the significance of branding, effective metrics in performance evaluation, and more.

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Timestamps:

(00:00) - Intro
(01:00) - Who is Nick Malekos?
(02:52) - Nick’s background.
(05:52) - What is LearnWorlds?
(07:10) - Marketing learnings from startup to scale-up.
(08:27) - Biggest challenges faced at LearnWorlds.
(09:20) - Thoughts on attribution.
(12:02) - SEO attribution vs. other initiatives.
(15:43) - LearnWorlds’ SEO strategy.
(20:31) - Maintaining high-ranking positions in competitive markets.
(25:44) - Video's role in SEO.
(28:39) - Brand awareness’s impact on ranking.
(31:23) - Explaining digital PR and brand building.
(32:58) - Concerns on SGE.
(35:10) - AI tools and trends.
(37:41) - Correlation between branding and SEO.
(39:56) - Building interactive elements.
(40:59) - Keyword research vs. customer demand.
(43:38) - Measuring content performance.
(45:49) - Thoughts on generative AI and use cases.
(51:25) - Future of SaaS marketing.
(53:49) - Learn more about Nick and LearnWorlds and get in touch.
(54:28) - Outro

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Useful Links:

Website: https://www.learnworlds.com/

Nick on LinkedIn: https://www.linkedin.com/in/nickmalekos/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2BZJmhb

► LinkedIn: https://bit.ly/2DHaJNr

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