#331: Retail Media Networks and First Party Data Strategies with Mary Matyas, MediaMath

Today we’re going to talk about retail media networks, their benefits and drawbacks, and how they fit in a post-cookie first-party data world.

To help me discuss this topic, I’d like to welcome Mary Matyas, SVP and General Manager North America at MediaMath.

RESOURCES

MediaMath website: https://mediamath.com

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