Explore the challenges and benefits of Evidence-Based Management in Scrum, driving revenue through customer engagement and metrics, leveraging EBM for market responsiveness and innovation, navigating technical depth and innovation in product development, and the importance of Scrum, metrics, and stakeholder communication in value delivery
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Quick takeaways
EBM framework promotes evidence-driven decision-making and focuses on value delivery over speed.
Velocity should be used as a forecast tool, not a measure of value, to avoid gaming metrics and ensure strategic alignment.
Deep dives
The Importance of Evidence-Based Management Framework
Scrum masters often struggle with measuring the right things using metrics, with many fixating on velocity. However, the evidence-based management (EBM) framework offers a systematic approach to improving organizational performance through intentional experimentation and evidence-driven decision-making. By focusing on metrics, organizations can gain a clearer understanding of their current state, crucial for progress in complex environments. EBM trainer Sander sheds light on the significance of EBM in helping organizations achieve high levels of psychological safety to deliver value.
Challenges with Using Velocity as a Metric
Velocity is commonly misused as a metric within many organizations, often leading to misleading interpretations and misplaced emphasis on speed over value. Sander highlights that velocity should primarily serve as a forecast tool for developers rather than a measure of value. He cautions against the gamification of metrics and emphasizes the limited value of velocity in determining actual progress or success, urging a more nuanced understanding of metrics' true purpose.
The EBM framework focuses on setting strategic product goals and translating them into actionable plans for improvement. By assessing key value areas like current value, unrealized value, time to market, and ability to innovate, organizations can measure their progress effectively. Sander advocates for starting small and aligning team metrics with strategic objectives to foster a culture of continuous improvement and value delivery.
Promoting Transparency and Responsiveness
Transparency is a cornerstone of effective agile practices, enabling informed decision-making and alignment with organizational goals. By utilizing EBM metrics responsibly and transparently, teams can avoid pitfalls and ensure that metrics drive meaningful conversations and actions. Sander stresses the importance of aligning individual and team efforts with strategic objectives to enhance responsiveness to market shifts and customer needs.
In this Episode, Sander talks about what are metrics, its importance, velocity trap, Evidence Based Management framework, key values of EBM, how EBM can be used to measure outcomes and values, how it enables empiricism, starting point to use EBM , tips for Scrum Masters and Agile Coaches on guiding teams on EBM, recommendation on different types of Metrics to be used in Scrum and much more.
If you wish to learn more about upcoming Agile Coaching Round Table (ACRT) 's 5 week Scrum Master Cohort Training and Practicum Program, register using below link:
https://agilecoachingroundtable.com/services/training-and-coaching/scrum-master-cohort-training-&-coaching-program
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