Product Talk Sam's Club VP of Product on Building High-Performing Product Teams
Nov 3, 2025
Sharon Plasser, Vice President of Product Management at Sam's Club, dives into the transformative role of AI in product management. With a rich background in analytics and digital transformation, she discusses the importance of curiosity in product leadership and building high-performing teams. Sharon shares her vision for hybrid PM roles and emphasizes the value of internal tools in reducing organizational debt. She advocates for a culture of trust and ownership, encouraging teams to embrace failure as a growth opportunity.
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From Analytics To Product Leadership
- Sharon moved from analytics, operations, and business development into product because she wanted more curiosity and challenge.
- At Sam's Club she led merchandising technology transformation to build platforms that scale work for members and associates.
This Generation Won't Be The Last PM Blueprint
- Sharon believes we're the first generation where product management looks like today's role and likely the last before AI reshapes it.
- AI will change what the PM job looks like and how product teams operate going forward.
Use AI To Free PMs For Strategy
- Use AI to offload tactical, execution-heavy tasks so PMs focus on strategic and creative work.
- Prioritize integrating AI while keeping humans front-and-center to preserve product differentiation.