

Building Endurance in Your Startup: A Conversation with Wove Founder & Greg McDonough Ep # 122
Aug 15, 2025
33:36
Is your startup built to endure the long ride, or will it buckle under pressure? In this episode of Chief Endurance Officer, Greg McDonough talks with Nick, founder of Wove, a company revolutionizing custom bike saddles for cyclists. Nick shares how his background in organizational psychology and an endurance mindset helped him stay laser-focused on solving real rider pain points like soft tissue pressure and thigh clearance.
Takeaways:
- Leaders should cultivate and encourage a culture of focused dedication to a single goal or task, especially in the early stages of any project or startup.
- Build teams with individuals who share your vision and work ethic. Clear alignment on goals and values is crucial for long-term success.
- Invest in understanding and solving specific customer problems. Exceptional customer service can differentiate your brand and build loyalty.
- Leaders should anticipate and strategically plan for the complexities of scaling, especially regarding quality control and customer satisfaction.
- Use technology and personal interactions to offer customized solutions, enhancing customer experience and perceived value.
- Balance resources and demand effectively. Strategically manage growth to avoid overpromising and underdelivering.
- Being transparent about challenges and demonstrating a willingness to solve them builds trust and credibility with customers and stakeholders.
Quote of the Show:
- " Your reliability of getting a consistent result every single time, that's the hardest business to go into." - Nick with Wove
Links:
- Company website: https://wovebike.com/
- Instagram: https://www.instagram.com/wovebike/
Ways to Tune In:
- Spotify: https://open.spotify.com/show/580aLDKac1ld031W4nWDtp
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- Podcast Addict: https://podcastaddict.com/podcast/4340732
- Deezer: https://www.deezer.com/show/5897357
- Player FM: https://player.fm/series/series-3462719
- Podchaser: https://www.podchaser.com/podcasts/chief-endurance-officer-5250102
- Listen Notes: https://www.listennotes.com/podcasts/chief-endurance-officer-ringmaster-KMdv2I8XwkN/
Keep up to date on our social accounts:
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- Join my Endurance Leadership Community: https://endurance-leadership-community.mn.co/share/_C3ZDRz7OX2vbCme?utm_source=manual
Chief Endurance Officer is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/