Writing for the executive reader with Sarah Greesonbach

Sarah Greesonbach is the Founder of B2B Writing Institute, a practical hub of knowledge about B2B writing. Having fallen into the most profitable and stable writing niche, Sarah is now helping other freelance writers hone in their skills in the B2B marketing space. Brett and Sarah discuss writing as an art form, being mindful of the audience, reaching executives, and providing real value for real readers.

0:00 Intro
0:53 Conversation with Sarah
2:22 B2B Writing Institute
4:36 Value of writing
5:30 Young content marketers
7:30 Writing as art, not for SEO
10:25 Attribution intoxication
12:30 Value for who
14:00 Customer research
17:06 Reaching executives
21:21 Connect with Sarah
22:00 Outro

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